Interactive Assessment Receives Positive Feedback! Innovation Makes Things Smarter

Mobile Life Has Arrived, But Apps Face Challenges

With the proliferation of smartphones and mobile networks, mobile life has become part of people’s daily lives. The same scenario appears in vibrant college campuses. According to a recent campus survey, 72% of student respondents spend more than 3 hours per day on mobile internet. A 2017 survey report by US market research firm ComScore indicates that 51% of mobile users download less than one app per month on average. This campus survey shows similar results - 54% of student respondents download at most 1 app per month on average, and this age group is also identified in ComScore’s survey as the group with the longest daily app usage time.

Average daily mobile internet usage time of surveyed students

Average monthly app downloads (Image source: ComScore)

Warming Interactions - Instant Messaging Apps Have Greater Advantages

According to BI Intelligence’s early 2016 survey, messaging app stickiness has surpassed social media apps, meaning that when enterprises and organizations develop their own channels for communicating with customers, instant messaging has become one of the most important channels. With the development of artificial intelligence, chatbots play a good role on instant messaging platforms, enabling enterprises, organizations, and schools to solve community user needs 24/7 year-round through chatbots. In this recent campus survey, 76% of student respondents spend 25% or more of their daily phone usage time on instant messaging software (such as LINE, Messenger, WeChat, etc.). More notably, 96% of student respondents are regular users of LINE, showing LINE’s high penetration among Taiwan’s student population. Therefore, instant messaging will become increasingly important in future user behavior, and its interactive characteristics with users allow enterprises, organizations, and schools to provide services in a warmer way.

Respondents’ common messaging app usage ratio (respondents could select multiple commonly used messaging apps)

Interactive Assessment - Innovative Interaction Receives Positive Feedback

Lychee Intelligence pioneered interactive assessment through chatbots, solving problems encountered with traditional paper survey methods such as cold zero interaction, environmental unfriendliness, location restrictions for testing, and varying interaction abilities of testing personnel. It also adds interest and interactivity compared to traditional online surveys. In this recent campus survey, 74% of student respondents found the question descriptions in interactive surveys easy to understand, with many believing that interactive surveys through chatbots help people focus more on understanding questions and reduce careless responses. 60-70% of student respondents found interactive surveys more interactive, friendly, convenient, and user-friendly compared to traditional paper and online surveys, while also improving motivation to respond and willingness to provide text feedback on teaching opinions. Less than 10% of respondents held negative views on these aspects.

Compared to traditional paper and online testing, surveyed students’ experience results with Unibot

Students complete interactive learning effectiveness assessment through chatbot (Image shows Unibot’s innovative image-based response mechanism)